About Premier Lofts
Premier Lofts was founded in 1990 by Malcolm Newman and offers bespoke loft conversions, kitchen extensions, ground floor extensions and shower rooms for homes across the UK.
We were approached by Premier Lofts to help boost their site’s SEO and user experience. The site was not ranking for any relevant keywords besides their brand name so it was our job to improve their rankings and help generate some strong business enquiries.
What SEO work we did for Premier Lofts
We followed a natural white-hat approach towards Premier Loft’s SEO including:
Content – We created over 40 landing pages to do with loft conversions, specialist services and specific locations. Each page consisted of over 1,000 words and had strong keyword research implemented, including images, google maps and videos. Examples include:.
Videos – We produced four high-quality videos with the founder, Malcolm Newman, showcasing their services. This added to the site’s SEO, user experience and gives users a better idea of the quality service provided.
Technical SEO – We improved the code in places to improve site speed, uploaded a sitemap and removed any crawl and 404 errors to ensure a smooth user experience.
Despite only working on the Premier Loft site for one month, we have already achieved a number of top 3 positions for ‘loft conversions + areas’ such as ‘Loft Conversions in Barnet,’ ‘Loft Conversion in Finchley’ etc.
The next stages will involve a continued effort to add relevant content and resources on the webpage and doing to outreach to generate high quality links.