Basset & Gold Client Profile

Who Are Basset & Gold?

Launched in 2015, Basset & Gold are an innovate London-based finance company, specialising in delivering high returns through income and cash bonds, without active management from the investor or customer.

With the most popular product, customers can invest between £5,000 to £500,000 over 3 years or 5 years on a fixed term and receive an interest rate of around 6% to 7%, much better than the rates offered by your local bank. With an income bond, the individual investor receives a monthly income into their bank account, providing a healthy income stream.

The returns are based on Basset & Gold providing funding for marketplace lending and direct loan facilities, specifically for things like property, corporate debentures and companies with strong guarantees. The idea of ‘asset backed’ security means that there is significantly low risk for customers who are looking to invest, hence the company boast an impressive 100% track record.


Interest rates are fixed at the applicable rate and will remain so until the end of the bond term. Pensioner Bonds for over 55s are offered for an initial fixed term of one year that can be renewed up to a maximum term of five years at the same initial rate.

The cash bonds available provide an attractive annual interest rate of around 3.14% that is paid twice a year, while still having the availability to withdraw their investment at any time, allowing customers to receive their entire investment back within 30 days.

The products are commonly used by individuals who are looking for a good return on their disposable income, including those over 40,50 and 60 years of age.

This is a financial promotion. Capital at risk.

Read more here about Basset & Gold.

Our SEO Services

As specialist SEO consultants, we are working closely with the Basset & Gold team to help increase their rankings on Google for search terms such as income bonds, cash bonds and fixed income bonds. This is an industry which requires a bit of education, so we have incorporated the use of long tail keywords so that people may find their products through searches like ‘high interest savings’ or ‘alternatives to ISAs.’

We aim to achieve strong SEO results through the following techniques:

Indexing: How well the site is ‘read’ by Google, looking at code, sitemaps, site architecture, layout and site speed.
Content: A health check of meta-titles, descriptions, headings, images, text and keyword analysis.
Links: A review of your backlink profile with suggestions for new links. Will also consider internal link structure between pages.
User Experience: Understanding the role of layout and its impact on bounce rates and time on site across mobile, tablet and desktop.
We have established ourselves as an SEO company in the finance industry across short term finance, specialist finance, bridging, guarantor, unsecured and secured lending too. We are exciting to be working with a well-known brand and helping them achieve success through organic search marketing.

Basset & Gold Contact Information

Our office hours are Mon – Fri 8:30 – 20:00, Sat 10:00 – 16:00.

Freephone: 0800 249 4555

Investor support:

Press enquiries:

Basset & Gold,
Finsbury House,
23 Finsbury Circus,
London, EC2M 7UH